For Sellers

Sellers in the Capo Beach, Capistrano Beach, Dana Point, Laguna Beach, Laguna Niguel, Mission Viejo, San Clemente, San Juan Capistrano, Monarch Bay, and Monarch Beach real estate markets have enough to worry about in readying their home for market and planning their move to a new home. I will take over a huge number of tasks and details to make sure that your real estate property is properly evaluated, priced, marketed, negotiated and carried to closing.

There are so many things to do to move to a successful sale, and I am here to advise, assist, and assure success. Let’s highlight the major services required in an overview with details at the links:

CMA, Comparative Market Analysis   Search Assistance to Understand the Market
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I help my clients to value their property through a thorough CMA, Comparative Market Analysis reports using current listing price data and past sold comparable property sales.    It’s important that I help you to search the listings on our site to learn about currently listed similar homes in your area. Only by knowing the competition can you make improvements and set a competitive listing price.
     
A Marketing Plan that Works   Thorough and Objective Home Evaluation
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I have perfected a marketing plan for every type of property in the Capo Beach, Capistrano Beach, Dana Point, Laguna Beach, Laguna Niguel, Mission Viejo, San Clemente, San Juan Capistrano, Monarch Bay, and Monarch Beach real estate markets. Some things work better in some areas and price ranges than others. I’ll show you a specific plan for your property.   I consider it my obligation to help you to thoroughly and objectively evaluate your home’s condition and features to properly assess how it competes in the current market.
     
Proper List Pricing   Market Updates 
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A property that isn’t priced well will either leave money on the table for our sellers or cause the property to linger on the market. I do thorough CMA reports to help my sellers value their properties with realistic market expectations.   Markets don’t just change monthly, they change daily in many instances. As new listings come on the market and others sell, the supply/demand ratio changes and your price may need to be adjusted. I provide you with regular market updates to keep you in the loop.
     
Price Negotiations   Inspections & Repair Negotiations
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I do the marketing and property valuation process well, and that means you’ll be seeing a buyer with a contract soon. I am with you every step of the way in the contract price negotiations and will work to get you the top price possible with the fewest concessions.   The negotiations rarely end with the price however. Once the buyer completes their inspection and document examination processes, they often object to things discovered and request corrective action that involves expense to the seller. I'm here to work with you every step of the way and help you to keep the deal alive without “giving up the farm.”
     
Contract to Closing Process     Is A Reverse Mortgage Right For You?
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Homeowners can stay in their homes without a mortgage payment with a Reverse Mortgage.  HomeOwners that want to downsize can sell their home and buy a new home with a Reverse Purchase, again have NO mortgage payment.

There are more than 50 tasks, objectives and deliveries involved in taking a seller side transaction from contract through a successful closing. I'm on top of all of them to make sure you leave the closing table with a check to move on with life.    
     
 

Contact Info
Agent
Lou Sanderson

Pacific Coastal Realty

34314 Calle Portola
Capistrano Beach   CA 92624

949-682-5632

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